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is Professor in the Department of Rhetoric and Communication at the University of California-Davis.Click here for more information.
is Professor in the Department of Communication at the University of ArizonaClick here for more information.
Communications and Social Influence Processes
Communications and Social Influence Processes examines the
relationships between verbal and nonverbal communicative activity and
social influence processes in a new light. the authors of the eight
essays contained in this work have abandoned the narrow constraints
of the standard experimental paradigm, and move toward redefining the
relationships between communication and social influence processes.
This volume does not look at the social influence venue as one in
which a single source disseminates a message to an audience—as an
individual presenting a public speech. Instead, social influence is
viewed from a broad array of perspectives, including individual-level
processes like cognition, language, and personality; interaction-
based processes like deception, compliance-gaining, and social
exchange; and macro social network interactions.
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