Charles R. Berger

is Professor in the Department of Rhetoric and Communication at the University of California-Davis.

Michael Burgoon

is Professor in the Department of Communication at the University of Arizona

Communications and Social Influence Processes

 Edited by

Charles R. Berger

Michael Burgoon

Communications and Social Influence Processes examines the relationships between verbal and nonverbal communicative activity and social influence processes in a new light. the authors of the eight essays contained in this work have abandoned the narrow constraints of the standard experimental paradigm, and move toward redefining the relationships between communication and social influence processes. This volume does not look at the social influence venue as one in which a single source disseminates a message to an audience—as an individual presenting a public speech. Instead, social influence is viewed from a broad array of perspectives, including individual-level processes like cognition, language, and personality; interaction- based processes like deception, compliance-gaining, and social exchange; and macro social network interactions. 
 
The study of social influence processes has been, and continues to be, a prominent research focus in the Communication discipline. . . . This book will be a must-buy for many communications scholars. 

- Renee A. Meyers, University of Wisconsin- Milwaukee, Quarterly Journal of Speech